Normal™ + Belen Garcia Pinto
Industrial Espacial
VIP lounge arteBA 2014
Espacios Comunes Program / General Curator: Tomas Powell
2014
Buenos Aires, Argentina
Text from the architects:
Industrial Spatial designed by architecture and design studio Normal™ and architect Belen Garci?a Pinto produces a complex environment from a common ground where resources are limited.
The design logic by which the space is created looks to put in evidence the independent effort to reset the creative alliance between designers and industry by articulating a catalog of pieces that recognize an origin in the traditional BKF chair and sets a material guide- line that is repeated in a selection of classics, re-editions and new pieces of furniture that in some way or the other pay homage to that forgotten dialogue between design and industry.
Parallel to this, a series of installations such as Pila, Mesada, Triombo and BKF+H12 were designed to articulate the space conceptually as literal translations of the industrial production,v filtered through the eye of the designer. These constructions are established as a forced dialogue between industry and design that appears to be forgotten, but not yet lost.
Industrial Espacial es una estrate?gica colonizacio?n del espacio disen?ada por Normal™ y Bele?n Garci?a Pinto para producir un espacio a partir del lugar comu?n del recurso limitado que gobierna las disciplinas creativas locales.
El armado de este espacio busca poner en evidencia el esfuerzo independiente por recomponer esa alianza creativa entre disen?a- dores e industria, articulando un muestrario de piezas que encuentra su origen en la tradicional silla BKF y que traza un eje material que se repite en la seleccio?n de piezas cla?sicas, reediciones y nuevos desarrollos que voluntaria o involuntariamente rinden homenaje a ese dia?logo hoy casi inexistente entre quienes hacen de la idea un plano y aquellos que industrialmente lo ejecutan.
En paralelo a este cata?logo de objetos son planteados una serie de conjuntos que terminan de articular el espacio, Pila, Mesada, Triombo o BKF+H12 son transpolaciones literales de la produccio?n industrial filtradas a trave?s del ojo del disen?ador, construcciones que se establecen como dia?logos forzados del binomio industria+disen?o que parece haberse olvidado, pero au?n no perdido.
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